The Reddit Revolution: How Hiding Content Impacts Your Online Presence

I've been tracking this trend for a while now, and I have to admit, when I first heard about Reddit's new feature to let users hide content from their profiles, I was skeptical. After spending over 8 years in the content marketplace, AI writing tools, and content strategy, you develop a sixth sense for what's actually worth paying attention to versus what's just hype.

But here's what changed my mind. Last month, I was helping a client who was struggling to manage their online presence on Reddit. They had posted some content that, in hindsight, wasn't the best representation of their brand, and they were looking for a way to remove it from their profile without deleting it entirely. That's when I realized the potential of this new feature.

Experience-Based Context

Let me give you some background based on what I've seen in the industry. In my experience working with content creators, publishers, content managers, and writers, I've noticed that managing online presence is becoming increasingly important. With the rise of social media and online platforms, it's easier than ever for content to go viral, but it's also easier for mistakes to be amplified.

Practical Insights from Experience

Here's what I've found works in practice. When it comes to managing online presence, it's all about being proactive. Instead of waiting for a crisis to happen, content creators should be thinking about how they can control their narrative and manage their content in a way that aligns with their brand.

Actionable Strategies

Based on my experience, here's exactly what you should do. First, take a close look at your Reddit profile and identify any content that you wouldn't want to be associated with your brand. Then, use the new hiding feature to remove it from your profile. It's not a deletion, so you can still access the content if you need to, but it won't be visible to the public.